Join Date: Aug 2012
Daniel, this is a very interesting question, and one that the network has discussed in the past.
In summary, we are seeing that companies are strategically positioning their websites and bypassing the supplier directories. This is not to say that organizations don't make efforts to be omnipresent in the market place by using free listings on sites where it makes sense; however, marketing professionals appear to be spedning mroe time at designing and staging their websites in order to drive traffic to obtain more business opportunities.
In tandem with the Search Engine Optimization strategy is the tactic of ensuring visitors hitting the company website are tracked. Using embedded tracking platforms like Google Analytics (free to an extent) or fee for service tracking services like www.leadlander.com, sales and marketing professionals are much more proactive today than even a year ago.
Our office uses SEO technology and tactics such as a searchable blog to drive up our visibility in the on-line market place. In addition, we use Leadlander and several different services such as 411 and Salesforce.com to find contacts of the URLs visiting our site.
Also, if you have yet to do so, you might want to listen to the March 17 sales and marketing exchange that can be found in the Members Only area under the Events Archive section of the website.
Let me know if you have any questions.